Weekly Fitness Equipment Industry News Roundup

Git Gear Source Weekly News Updates

1. Technogym Expands into India with Bangalore Boutique

Technogym, the renowned Italian fitness and wellness brand, has officially entered the Indian market, launching its first boutique store in Bangalore. Known globally for its premium craftsmanship and cutting-edge fitness technology, Technogym aims to transform India's wellness sector. The boutique showcases advanced training equipment, including the high-performance Technogym Run treadmill, the multi-functional Technogym Bench, and the immersive Technogym Ride. This move signifies Technogym’s commitment to establishing itself as a leading fitness solution provider in India, emphasizing innovation and precise human movement optimization.

2. U.S. Senate Removes PHIT Act Provision; HFA Urges ActionThe fitness industry faces a major setback after the U.S. Senate excluded the PHIT Act from the ongoing tax reconciliation process. The provision, recently approved by the House, aimed to allow Americans to use Health Savings Accounts (HSAs) for fitness-related expenses such as gym memberships and sports programs. The Health & Fitness Association (HFA) has rallied gym owners, equipment suppliers, and fitness enthusiasts to actively lobby Congress, urging reconsideration of the provision. Despite this setback, industry leaders maintain hope for inclusion, highlighting the act's significant potential to improve preventive health nationwide.

3. UK Fitness Industry Hits Record Highs, Reports LeisureDBThe 2025 State of the UK Fitness Industry Report by LeisureDB has revealed unprecedented growth, with member numbers, market value, and penetration reaching record levels. Membership rose by over 600,000 within a year, pushing market value to £6.5 billion. Gym penetration reached 16.6%, another all-time high. Notably, PureGym, Places Leisure, and The Gym Group led in new site openings. Private sector growth continues strongly, while the public sector, despite fewer facilities, has increased its market value and membership. Emerging trends like reformer studios and NHS-linked wellness services are becoming increasingly prevalent.

4. Social Wellness Concept "432" to Launch in AmsterdamA new social wellness experience, "432," curated by industry veterans Jamie Waring, Jonathan Fisher, and Emlyn Brown, will open its first location in Amsterdam this year. Targeting health-conscious individuals aged 25-40, 432 combines breathwork, sauna rituals, and cold plunges within an instructor-led, communal setting. With affordable pricing aimed at wellness enthusiasts looking for alcohol-free social experiences, future expansion plans include sites in London, Helsinki, Dubai, and Saudi Arabia. The founders identify Europe, with its established sauna culture, as a prime market for their innovative wellness concept.

5. Spren Partners with Snap Fitness for Smartphone-based Body ScanningTech startup Spren has partnered with Snap Fitness, integrating its smartphone-based body composition scanning and AI-powered training system into over 1,100 global gym locations. Accessible in less than two minutes via mobile phones, Spren’s technology provides precise body analysis akin to DEXA scans, personalized nutrition plans, and 24-hour coaching. This innovation addresses gaps in individualized monitoring, significantly boosting gym attendance, member retention, and activation of additional personalized training services. Snap Fitness anticipates significant user engagement benefits through enhanced data-driven insights into member behaviors.

6. Garmin and Zwift Enhance Indoor Cycling PartnershipGarmin and Zwift have expanded their partnership to significantly enhance the indoor cycling experience. New advancements include updates to Tacx NEO 2T and 3M smart trainers, offering precise virtual gear changes via Zwift Cog & Click—a quiet and smooth gear system adaptable to 8-12 speed bikes. Further improvements include compatibility with Zwift Ride Smart Frame, responsive "Race Mode," and a virtual odometer in the Tacx Training app. These developments underscore Garmin and Zwift's ongoing commitment to providing cyclists with realistic, high-performance indoor training experiences.